The Challenge
In November 2020, I inherited a digital presence built on a static HTML website that had not been touched since 2018: broken lead forms, no working contact capture, and virtually no social media footprint.
The mandate was simple to state and hard to do: rebuild the digital footprint and turn it into an asset that actually generated business.
What I Did
- Built and trained a team. Recruited a junior content writer and marketing assistant and trained them using the 5W1H journalism method. Guided a novice designer and a part-time developer through wireframing and UI/UX.
- Rebuilt the website in phases. Optimized first, then ran a full overhaul. Made the lead forms functional again and streamlined the blogging workflow end to end.
- Engineered a location-based SEO program. Ran competitor analysis, revised the sitemap with SEO-consultant input, and built 127 location pages across major Indian cities and international markets.
- Solved the technical root cause. The forms were broken because the 2016 custom theme's Toolset builder plugin had quietly gone paid. I diagnosed it with a senior WordPress consultant and restored full functionality.
Results & Impact
- 20,845 organic website visits and 150 marketing-qualified leads, generated entirely organically.
- 127 location pages live, driving top organic listings in new markets including Qatar, India, and Kenya.
- 123 blogs, supporting social content, and a repeatable content-and-link-building operation.
Beyond the numbers, the project gave the business clearer market positioning and a digital foundation it could keep building on.
Reflection
This was as much a test of leadership and resilience as of technical skill. The biggest lessons: the value of data-driven decisions, and of building processes that survive team change.