Grew a following from 3,500 to 9,500, at a company that had banned social media

The Challenge

For the first two years, company policy restricted active social media engagement, even as competitors leaned in hard. Brand visibility and audience engagement were minimal, with no strategy in place.

What I Did

• Recognized the untapped value of the blog content we were already producing, and began strategically sharing it with tailored, contextual captions.
• Built the social profile gradually and deliberately, demonstrating the value of the channel rather than arguing for it in the abstract.
• Focused on consistency and relevance to foster a community, not just a follower count.

Results & Impact

The following grew organically from 3,500 to 9,500 over three years. Across a measured sample of updates, comments rose 300%, shares 34.3%, and reactions 29.9%.

Social media went from a forbidden channel to an essential one for marketing and communications, with the results making the internal case on their own.